Evaluation System of Mobile Internet User Experience Based on Big Data Analysis

Abstract

Following the evolution of mobile network and the development of smart devices,the mobile internet services emerge rapidly with fierce competitions,in which,improving the users' perception is quite important to win the victory in the competition.A users' experience evaluation mechanism for the main stream mobile internet services was developed and a set of KQI（key quality indicator）with authentication,inspection,and calculation methods were designed.The evaluation system of mobile internet user experience employs the big data analysis to restore the online behaviors of users,and calculates the KQI values from different dimensions of the indexes.The system realizes the comprehensive,in time,and accurate evaluation for the user experience,and thus provides strong value-added supports to the network operators and mobile internet companies.

Keywords

• big data analysis;user experience evaluation;key quality indicator;mobile internet service