Design and Explain Model of The Impact of Human Resource Management Functions on The Market Orientation and Organizational Performance

Abstract

Human resource management functions because influence on the most important capital of organization are considered as crucial factor to the organization. On the other hand Market orientation is cultural practices in the organization to focused elements of organization on the needs and demands of the market.This study presents a model of human resource management functions separately and integrated in order to determine the effectiveness on market orientation and organizational performance. strategic managers of industrial companies of Hamadan Boali industrial zone were determined as statistical population and 82 were determined as a the sample using random sampling through cocran formol. Method of data collection went through a standard questionnaire. In this study, structural equation and partial least squares method were used for analyzing data and testing hypotheses using smart PLS. Results of research indicate that the model used in this research, is a strong theoretical model to predict organizational performance through human resource management functions and orientation secondly, all the direct relationship between the variables, were significant. Thirdly, the study emphasize that paying attention to human resources management practices can improved organizational performance through market orientation.

Keywords

• human resource management functions
• market orientation
• organizational performance
• partial least squares approach