THE BUSINESS MODEL OF THE LIMITED FUNCTION WHOLESALERS

Abstract

Wholesale is an important link in the movement of goods from manufacturer to consumer. Undertakings that carry out such activity have a very important role in the overall economic system, providing a number of benefits both to the manufacturing companies from which they buy goods and also to the retail companies to which they resell trade goods. The complexity, diversity and magnitude of the operations of the wholesalers classifies them into various typologies, most of them being classical wholesalers. A good example in this regard is the METRO Cash & Carry Company, whose business model is centered on the client and on satisfying to a higher level of its needs through the promotion of an extensive range of services that come to complement the sale of goods to the retailers.

Keywords

• wholesale
• limited function wholesalers
• wholesalers offering full service
• business model
• customers.