Memorable Tourism Experience Research: A Systematic Citation Review (2009–2021)

Abstract

Memorable tourism experience (MTE) is currently a hot topic in academic research. However, there is few studies focus on exploring the knowledge infrastructure of the MTE of the existing literature. Thus, this study conducts an analysis of 279 articles indexed in the Web of Science database in the field of hospitality and tourism from 2009 to 2021. This review uses a mixed method including bibliometric analysis, citation network analysis, and content analysis. This study divides three research stages of MTE: initiation, consolidation, and application. Five research themes were identified: destination marketing and management, culture, information technology, hospitality, and special interest tourism. Finally, the research schemata and agenda are discussed. Overall, this study provides a guideline and comprehensive understanding of the existing literature of MTE for researchers. Besides, this review also indicates the potential directions for practitioners to develop strategies for the hospitality and tourism industry.