Assessing Organizational Responsiveness in Iranian Manufacturing Companies of Radio and Television with Fuzzy Logic

Abstract

In today’s dynamic and uncertain environment responsiveness is one of the most important priorities and characteristics of manufacturing organizations. Responsiveness is a multidimensional concept and vague notion. For this reason we are often facing many problems when assessing it. Thus, in this paper we explain a knowledge-based methodology for the measurement and assessment of organizational responsiveness. At first, we explain responsiveness dimensions (Strategic Alignment, People, Process and Technology). In the next stage we will use the knowledge that is presented via "IF {fuzzy antecedents} THEN {fuzzy consequents} rules", to assess organizational responsiveness.

Keywords

• responsiveness
• assessment
• fuzzy logic