Some stylistic and syntactic devices of expansion and complication of a German advertising sentence in translation into Russian

Abstract

The translate of an advertising text of source language doesn't fully correspond the criteria of communicative equivalence without an adequate transfer of the invariant functional dominance, the construction, which expands or complicates the syntactic structure of an advertising sentence. Alternative correspondences of the target language, which fully transfer the meaning of such construction in certain cases of its usage, are often being found in macrocontext in the process of translation of such constructions.

Keywords

• повторы
• перечисления
• причастные конструкции
• экспансия синтаксической структуры
• транслят
• коммуникативная эквивалентность
• инвариантная функциональная доминанта
• лексико-грамматические трансформации