The Naming Principles of Travel Agencies in Voronezh

Abstract

Naming in advertising has become one of the most ambitious areas of linguistics since it reflects dynamics of the lexical system of the language. It features proper names of goods, services, or business enterprises. An unusual proper name is efficient, noticeable and attractive for customers, it fulfills the advertising function. That is why it is necessary to identify the language principles which are taken into account when choosing proper names of a particular kind of a business enterprise, goods, or services. The present research was based on proper names of enterprises that offer tourism services in Voronezh. The naming units were obtained by direct observation, from the Internet, local newspapers, and magazines. The total number of collected examples included about 200 units. The study proved that language means for this type of nominations correspond with the nominative triad "seller / producer – product / service – buyer". In addition, some local territorial peculiarities were observed in the proper names of travel agencies.

Keywords

• commercial naming unit
• nominative triad
• proper name
• synonym
• transliteration
• positive evaluation
• intimacy method