Business-To-Business Wasta Relations

Abstract

This study’s goal is to objectively look at the negative aspects of business-to-business (B2B) connections in established global business models that rely on robust networks. The partial least squares structural equation model is utilized for data analysis, and the design and technique employed for this study apply a questionnaire survey to gather data from buyers in 224 Kuwaiti enterprises. The social exchange theory was the basis for the research, which examined the connections between B2B wasta, relationship satisfaction, creativity, and efficiency. The results demonstrate that, in spite of the notion that wasta, when used in B2B partnerships, delivers long-term advantages, it has a detrimental effect on the efficiency of the organization. By highlighting significant challenges connected to the complex nature of B2B interactions, the study adds to the body of knowledge already available on B2B relationships. The study extended our present understanding of the application of SET in B2B wasta partnerships by confirming the relevance of relational and innovative advantages above economic repercussions.

Keywords

• wasta
• business-to-business relations
• Kuwait
• social exchange theory