Vitalitas Bahasa Ibu di Ruang Virtual: Studi Sosiolinguistik tentang Pemertahanan Bahasa Sunda di Kanal Youtube Fiksi

Abstract

This study aims to describe the level of loyalty, pride, and knowledge of YouTubers in the Sundanese language in the YouTube Fiksi channel. This study used a qualitative-quantitative descriptive approach. The data were in the form of YouTuber’s utterances obtained from the YouTube Fiksi channel. The findings of this study covered two aspects, namely the language attitude and vitality of Sundanese. First, the language attitude of the YouTuber showed positive attitudes characterized by (1) the attitudes of loyalty to Sundanese (75.7%), (2) attitudes of pride in Sundanese (8.7%), and (3) attitudes of awareness of Sundanese norms (15.7%). Second, the status of the vitality of the Sundanese on the YouTube Fiksi channel was safe. The use of the pattern dengan-, di-, and untuk- showed that Sundanese is intensely used by YouTuber to communicate with speech partners.

Keywords

• language attitude
• language maintenance
• language vitality
• sundanese language
• fiksi youtube channel