The Management of Investment Attractiveness of Enterprise

Abstract

The article is aimed at developing proposals as to increasing investment attractiveness of enterprises on the basis of results of investment attractiveness assessment together with management status. The essence of investment attractiveness of enterprise is considered. The basic functions of management of investment attractiveness of enterprise are defined. Requirements to the methodolgy of determining the investment attractiveness indicator are provided. Also a sequence of formation of investment attractiveness at enterprise is provided. A number of measures to increase the investment attractiveness of enterprise are proposed.

Keywords

• investment
• investment attractiveness
• management of investment attractiveness of enterprise
• investment processes
• investment risks