Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm (Jun 2024)

The Role of Awareness Advertising Message Included in ADHD Children's Interactive Clothing in Improving their Psychomotor Disorders

  • Dr. Basma Reda El-Fanagely,
  • Lecturer, Department of readymade garment Dep. - Faculty of Applied Arts - Damietta University.

DOI
https://doi.org/10.21608/JSOS.2023.196349.1378
Journal volume & issue
Vol. 4, no. 21
pp. 387 – 402

Abstract

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(ADHD) is a chronic condition that affects millions of children and often persists into adulthood. ADHD Children are always looking for things to interact with. In addition, awareness advertising message lack the interactivity and engagement factors, especially when the target audience are ADHD children. Therefore, Employing the awareness advertising message in interactive clothes is suitable for this group and helps them improve the psychomotor disorders they suffer from, because it modifies the behavioral patterns of them to reduce the negative psychological effects of the disease and to control their behavioral health patterns. The aim of this study is to help children with ADHD overcome the negative effects they are experiencing psychologically and socially. The research methodology is a combination of descriptive study and statistical analytical study, and the result of the research appears by studying the role of creating interactive clothes that attract children with ADHD and enriching its design with an awareness message and how it can help them interact with society and break social phobia. Followed by a statistical analysis of four practical designs of clothes that were designed as an interactive game and the addition of an awareness message that helps children with ADHD on psychological and emotional balance by feeling comfortable and adding the possibility of interacting with clothes and playing through them, helped to get out of the state of boredom that (ADHD) child usually feels, as well as making him/her distinguished in the society, and able to make new friendships.

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