Project-service Solutions in the Yacht Industry: A Value-Chain Analysis

Abstract

In recent years, the increased provision of bundled products and services has become an increasingly relevant economic trend for manufacturers in achieving competitive advantage. The project environment has not been left untouched by this economic trend, in particular throughout the delivery of integrated project-service solutions in all project life cycle stages. Innovative value offerings encompass a complex network of suppliers and subcontractors that is not stable and is arranged in a sporadic and unpredictable manner. Multiple case studies in the yacht industry were conducted to explore the configuration of project-service solutions. The research constitutes an original contribution to studies on servitization adoption in an industrial project context from an inter-organizational perspective. It emerged that SMEs reorganize themselves, in order to provide flexible on-demand solutions to customers, by including all the capabilities within their network. Newly arising professional roles are oriented to the implementation of smart networks and are focused on service infusion in order to provide increased customer value.