Cultivation global business literacy in the classroom

Abstract

Graduates of study fields focused on business and marketing face intense competition on the labor market, which is becoming more and more international. Hence, it is important to cultivate the ability of students to apply acquired knowledge and skills in key areas in the global context in order to know how to effectively analyze, justify and solve problems in different situations. The paper introduces the concept of global business literacy and evaluates it on a sample of students of the Corporate Business and Marketing master's degree study program at the Faculty of Business Economy of the University of Economics in Bratislava, with seat in Košice, who completed the course International Business. The aim of the paper is to identify, whether the completion of this classroom-based course contributed to cultivation of global business literacy of the affected students. For the purpose of the analysis, descriptive analysis as well as paired t-test are used. The results show positive shift toward higher level of global business literacy of the students after completing the course, especially in the dimension of international business competence. Implications for development of pedagogical activities in the global context are further discussed.

Keywords

• literacy
• global business literacy
• classroom-based approach
• international business competence
• students