International Journal of Data and Network Science (Jan 2024)

How metaverse can enhance customer awareness, interest, engagement and experience: A practical study

  • Muhammad Alshurideh,
  • Barween Al Kurdi,
  • Anwar Al-Gasaymeh,
  • Mohammad Abuhashesh,
  • Asma Jdaitawi,
  • Haitham M. Alzoubi,
  • Samer Hamadneh,
  • Enass Alquqa

DOI
https://doi.org/10.5267/j.ijdns.2024.1.022
Journal volume & issue
Vol. 8, no. 3
pp. 1907 – 1914

Abstract

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The future of the Internet lies in the utilization of contemporary virtual technology, the metaverse is a virtual ecosystem for communication and interaction. This study aims to determine how the metaverse can enhance customer awareness, interest, engagement and experience. The study population consists of customers of retail clothing stores. A questionnaire was developed to collect study data and distribute it electronically. The number of respondents reached (77) customers. Using path coefficients, the results indicate that metaverse can enhance customer awareness, interest, engagement and experience.