Media and Communication (Oct 2024)

Augmented Landscapes of Empathy: Community Voices in Augmented Reality Campaigns

  • Katerina Girginova,
  • Jeffrey Vadala,
  • Andy Tan,
  • Kate Okker-Edging,
  • Kyle Cassidy,
  • Terri Lipman,
  • Melanie Kornides

DOI
https://doi.org/10.17645/mac.8581
Journal volume & issue
Vol. 12, no. 0

Abstract

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In contrast with virtual reality which often aims to isolate a user from their surroundings in order to transport them to a distant place, augmented reality (AR) was uniquely designed to (re)contextualize local landscapes and to provide expanded human experiences in situ. This critical reflection adopts a “research through design” process to examine AR’s technological and affective capabilities in the context of three community co-created AR campaigns. We discuss how AR can become both a conceptual and practical tool for creating conditions of self-identification and, potentially, empathy between audience and content. Further, we explore how people and place become a critical part of AR’s infrastructure through the practice of empathic feedback loops.

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