Corporate Governance and its discourse: study of a text of the Santander S.A.’s Sustainability Report

Abstract

This article aims to study the discourse on corporate governance (CG) from the perspective of ethos (lexical route) and the enunciative situation explicited in a published text of a Sustainability Report of a publicly traded multinational, Santander. Theoretical assumptions of Corporate Sustainability, Corporate Governance, Corporate Communications, Rhetoric and Discourse Analysis of French line were addressed. The latter also constitutes the methodology used for the making of research. To undertake this work, three analyzes were performed: data linguistics, arguments and communication strategies used in the text production. The CG is understood as belonging to the social responsibility that makes up the tripod of Corporate Sustainability, along with Environmental and Economic.