Development of effective small business management strategy based on balanced scorecard (factors of suitability)

Abstract

The article reviewed suitability of a balanced scorecard for development of effective small business management strategy based on empirical research of foreign companies, also the author made hypotheses on suitability of this method, which will be later confirmed or confuted by author’s own empirical researches among small companies of service industry.

Keywords

• balanced scorecard
• factors of balanced scorecard suitability
• management strategy
• corporate structure
• external environment
• competitive intensity