Cahiers de Narratologie (Sep 2014)
Dispositif discursif visant l’énonciation d’idées nouvelles en innovation : les règles d’écriture des récits d’usage
Abstract
The scenario-based design is a practice which aims to anticipate the experience of using a product/service being developed. But the term is a misnomer and we should prefer talking about “narrative anticipation uses”. The sloppy terminology refers to another problem: the lack of writing rules that make social, economic and cultural facts cohabit with technical imagination. This is on what this article focuses: theorizing the narratives of use and propose rules for constructing narratives within contexts of innovation.
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