Modern Media Phenomenon
Abstract
Contemporary media culture is de fi ned by the logic of the victorious spectacle expanding to all areas of life. Post-modern capitalism has turned everyday life and culture into entertainment with the help of the spectacular. In fact, such entertainment results in a fake sense of happiness, pop mainstream, the swallowing up alternatives and therefore the creation of a passive consumer society. The media today have a unique power of overwhelming a person with information. They enable a modern person to know much, but understand little. This discussion has cast some light on very popular reality shows, the body and sports. It concludes with a re fl ection on modern media, which leave a person of this age with a patchwork identity.
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