STRATEGII ALE DEZVOLTǍRII TURISMULUI DE AFACERI ÎN ROMÂNIA

Abstract

Business travel, in all its forms, becomes in the last decades one of the most dynamic components of tourism industry. Having a huge economic importance and a very considerable contribution to the development of world trade and commerce, business travel is not depending of the natural tourism resources, can contribute to the seasonality diminution, use better all facilities and doesn’t pollute. Those are sufficient reasons to explain his ascending trend in the international tourism market. For Romania, business travel is almost incipient, but having a good opportunity for development, under the way of European integration and with an important increase of hotel units, important brands, professional organizations and number of international/national housing events.

Keywords

• brand
• romania
• tourism