Risk Assessment in the Process of Internationalization of the NBA in Brazil

Abstract

Objective: To evaluate the risks involved in the process of internationalization of the NBA in Brazil in its initial period, 2012-2015, and a projection on your future 5 years ahead, 2020. Method: The methodology included six stages, involving bibliographical research, consultation of experts for the survey of drawing, evaluation and refinement of relevant variables, allowing the formatting of the index of Risk Assessment of the NBA (IARnba) and its application in the light of the model of Figueira de Lemos, Johanson and Vahlne (2011) in the analysis of the internationalization of the NBA, having the variables of (C) commitment and (I) Uncertainty interpreted Main Results: The study showed that during the two periods studied the risk of internationalization of the NBA in Brazil tends to decrease, despite the levels of uncertainty remain in a small fall. The increasing level of knowledge of the brazilian market followed by investments that indicate a greater commitment corroborates this view. Relevance/originality: Its relevance is due to its originality in portraying the focus on internationalization of sports leagues in emerging countries and unstable economy like Brazil. Theoretical/methodological contributions: its contribution to the literature addressing the topic of sports business in the light of the theory of the internationalization of the firm, portraying the search for international markets for sports leagues in the world and to demonstrate and evaluate the risks of these movements by means of an index.

Keywords

• processo de internacionalização
• avaliação de risco
• gestão do esporte
• basquete
• nba