Influence of blood donation service on the autonomous motivation of blood donors

Abstract

Objective To explore the influence of blood donors′ demographic characteristics and blood donation service experience on voluntary blood donation motivation. Methods Using self-made questionnaire, stratified sampling method was used to select blood donors from three urban areas in Zhejiang province for investigation. Independent sample t-test, variance analysis and chi-square test were used to compare the differences of blood donation motivation and blood donation service experience of different blood donors. Spearman correlation analysis and linear regression were used to analyze the correlation between blood donation motivation and blood donation service and the influencing factors of blood donation motivation. Results There were 705 valid samples. The motivation level of blood donation is higher in married people than that in unmarried people, in those over 27 years old than in those under 26 years old, and in those who donated for ≥3 times than those 1-2 times (P<0.05). The experience of blood donors in blood station staff service, blood donation process and blood donation environment was stronger than that of blood donation sites (P<0.05). Both voluntary motivation and controlled motivation were positively correlated with blood donation service experience (P<0.05). Good experience of blood donors on the distribution of blood donation sites, service of blood station staff and blood donation process was conducive to the improvement of blood donation motivation. Conclusion Blood donation service experience can influence the autonomous motivation and controlled motivation of blood donors to donate blood again. It is suggested that blood centers should take the test during conducting blood donation publicity and blood donation services.

Keywords

• blood donation service
• autonomous motivation
• controlled motivation, self-determination theory