Hospitals Visit Intention and Visit Decision: How the Role of Viral and Word of Mouth Marketing?

• E. Rahmat Taufik,
• Samsurijal Hasan,
• Titin Titin,
• Faurani Santi Singagerda,
• Ella Anastasya Sinambela

Affiliations

E. Rahmat Taufik

Department of Management and Business, Fak Ekonomi dan Bisnis Univ Sultan Ageng Tirtaya Banten, Serang, Indonesia

Samsurijal Hasan

Department of Management, STIE Bangkinang, Pekanbaru, Indonesia

Titin Titin

Department of Management, Universitas Islam Lamongan, Lamongan, Indonesia

Faurani Santi Singagerda

Department of Management, Faculty of Economics and Business, Institute of Informatics and Business Darmajaya, Lampung, Indonesia

Ella Anastasya Sinambela

Department of Management, Universitas Sunan Giri Surabaya, Sidoarjo, Indonesia