A study on trade frictions of China’s new energy auto in international marketing and the countermeasures

Abstract

Manifestations of China’s new energy auto trade frictions are analyzed in this paper. The influence and causes of China’s new energy auto trade frictions are explored. It included individualism versus collectivism, long-term orientation versus short-term orientation, masculinity versus femininity. Finally, the countermeasures of relieve auto trade frictions have been provided, such as strengthening international exchanges, cultivating international management talents, and enhancing the ability of managing the trade frictions in international marketing. The development of China’s new energy vehicles to seek technological innovation in key fields like new energy vehicle batteries can be push forward. For Chinese auto companies, the investment should be reinforced and their independent innovation capabilities should be enhanced. Some suggestions for the sound development of China’s new energy auto trade in the future have been provided in order to build brand-new harmonious international atmosphere,

Keywords

• new energy auto
• trade frictions
• countermeasures