Application of the MARCOS Method in Analysis of the Positioning of Electronic Trade of the European Union and Serbia

Abstract

The issue of the development of digitization and electronic trade is very challenging, significant and complex. Bearing that in mind, this paper comparatively analyzes the position of electronic trade of the countries of the European Union and Serbia based on the MARCOS method. The obtained empirical results of the research show that the top five countries of the European Union in terms of the development of electronic business in trade are in order: Finland, Austria, Netherlands, Spain, and Sweden. Out of the twenty-eight countries included in the research of the problem treated in this work, Romania ranks last. As far as the electronic trade business of Serbia is concerned, it is in the twenty-fourth place. It is in a worse position compared to Slovenia and Croatia. By rank, Slovenia is in sixth place, and Croatia is in twenty-first place. Certainly, the differences in the development of electronic business are reflected in their own way on the performance of trade between the European Union and Serbia. As is well known, electronic trade has significantly mitigated the negative effect of the Covid-19 pandemic on trade performance. In the future, it is absolutely necessary to improve the digitization of the entire business of trade in all member countries of the European Union and Serbia. This will have a positive impact on their performance.

Keywords

• electronic trade
• european union
• marcos method
• positioning
• serbia