UPAYA PENINGKATAN PENJUALAN PADA PELAKU USAHA RUMAHAN KELURAHAN CIGADUNG, KECAMATAN KARANG TANJUNG, PANDEGLANG, BANTEN MELALUI E-COMMERCE.

Abstract

The Law of the Republic of Indonesia Number 20 Year 2008 About Usaha Mikro Kecil Menengah (UMKM) One point in clause 4 says that empowerment for UMKM is very necessary in order to increase self-reliance, togetherness and entrepreneurship, and one item in clause 5 says that grow and develop the ability of UMKM into a strong and independent business. Based on the above, the objectives and targets of the program of community service activities performed by servants in the sub-district of Cigadung subdistrict Karang Tanjung Pandeglang Banten are: 1) to increase the growth rate of sales of home business actors by utilizing ICT as a medium of marketing products on-line; 2) to improve the quality of life, independence, and economic welfare hence required assistance and big involvement of the local government tools, as well as various parties including institutions of higher education as a form of dedication to the community is needed concrete support. The methods to be used in this PPM program are lecture / exposure methods and practices to provide insight into marketing strategies by utilizing ICTs, and creating e-commerce websites. The resulting output is a product of e-commerce website that can be utilized by home-based business actors to be able to update products offered at any time with reference to marketing strategy.