METHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT

Abstract

There is an adjusted classification of intangible assets, formalized and nonformalized in terms of legislation, in the article. The methods of compatibility detection of company corporate cultures during merger and affiliation are presented, the list of economic consequences of corporate culture display is made. The methods of rebranding and the reasons of its holding are shown.

Keywords

• crisis management
• brand
• professional reputation
• corporate culture
• intangible assets
• rebranding
• techniques of management
• trademark