SAGE Open (Nov 2020)

A Link Between Human Resource Management Practices and Customer Satisfaction: A Moderated Mediation Model

  • Usama Najam,
  • Sadia Ishaque,
  • Saadia Irshad,
  • Qurat-ul-ain Salik,
  • Maria Shams Khakwani,
  • Malka Liaquat

DOI
https://doi.org/10.1177/2158244020968785
Journal volume & issue
Vol. 10

Abstract

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This study attempts to investigate the linkage of human resources management practices with customer satisfaction through intervening role of employee job satisfaction. The study also examined the moderating role of procedural justice between human resource management practices and job satisfaction. A conceptual model with four hypotheses was developed and two-source field data were collected from paramedical staff members and patients ( n = 228, dyads) working in the health care sector of Pakistan. Results indicate that full mediation where job satisfaction fully mediates between human resource management practices and customer satisfaction. Furthermore, moderated regression analysis also proved the significant moderating role of procedural justice between human resource practices and job satisfaction. The findings of the study provide useful insights to evaluate and improve human resource management practices for the wellbeing of the employees and to enhance the customer satisfaction.