Trajectory And A Competitive Company Internacionalization Perdigão

Abstract

The world economy has required new configurations of global companies to support their positions and result in earnings of its assets. The company Perdigao sought to direct their efforts as market orientation and respond to new stimuli with the adequacy of its structure to the highly competitive international markets. The aim of this study is to analyze the evolutionary process of the company Perdigão S/A Brazil until the formation of Foods, a result of the merger with Sadia S/A, the company’s track record, set in a competitive environment characterized by barriers to market entry international, protected by tariff barriers and sanitary. The company’s shares resulted in increased sales and opening new markets abroad. The brand, creating new products, operational efficiency and commercial aggressiveness have been responsible for expanding sales and net revenues in the period 2004-2009.

Keywords

• carnes, exportações, perdigão, brasil foods, alimentos processados