MARKETING ANALYSIS IN THE BUDGETING OF SALES

Abstract

The article discusses the value of the marketing analysis, goals, objectives, and the state in the econom- ic environment, accounting and analytical budgeting process, disclosed the basic behavior of costs, output and profit in a market economy.

Keywords

• маркетинговый анализ
• бюджетирование
• безубыточность
• затраты
• выруч- ка
• прибыль
• убыток
• цена
• объем производства
• marketing analysis
• budgeting
• break-even
• costs
• revenue
• profits
• loss
• cost
• volume production