Conceptual design in electronic product development: case studies in incubated companies

Abstract

Based on current market behavior and its trends, the excellence in managing the Product Development Process (PDP) is a crucial subject in organizations. Considering an environment with difficult technology access as Brazil, for incubated companies in the electronic industry, the technical innovation and the new product development makes PDP management even more critical. The aim of this study is multiple case studies that identifies the difficulties and explores how these companies execute the Conceptual Design phase of PDP, since it is an important phase for innovative companies. As a result, the research indentifies difficulties as technology access, dependency of public resources for development, substantial dissatisfaction with suppliers, and a lack of use of reference models of PDP.

Keywords

• Processo de Desenvolvimento de Produtos. Projeto Conceitual. Empresas Incubadas. Empresa de Base Tecnológica.
• Produtos Eletroeletrônicos.