The Role of Religion in Hospitality Organization: The Case of Pekalongan Batik Village, Indonesia

Abstract

This paper aims to analyze the relationship between religion and Pekalongan Batik Village as a hospitality organization. The existence of Batik Village is demanding, not only for the local economic development, like employment creation, tourism satisfaction, and to generate selling but also for the religious community enhancement. The government policy to enforce the batik village is a decent decision to search customers and to improve capital competitiveness. From a public policy perspective, the batik village is more effective and efficient for the local government to provide the technical, capital and management support, promotion, education and training, and the like. Most employers and employees, wholesalers, and suppliers have close interrelationship (ukhuwwah), mutual respect (tasamuh), understanding (tafahum), and cooperation (ta’awun) and they have trustworthiness (amanah); and they live in Islamic beliefs. It is very interesting to learn about how they develop their organization based on the hospitality religion. This paper highlights the religious contribution in hospitality organization by identification in many ways; (1) the type of cooperation in Pekalongan batik village organization, (2) identify the comprehend the socio-cultural contribution the Islamic hospitality in terms of human resource management, innovation, business ethics, and marketing behavior

Keywords

• religion, hospitality organization, batik village.