PEMANFAATAN MEDIA RADIO di ERA DIGITAL

Abstract

Radio is one of the mass media favored by the people of Indonesia to get entertainment and information. The familiar radio characteristics (having emotional closeness) make the listener feel the information and entertainment received is more specific. The development of the era and the advancement of audio visual technology which is marked by the emergence of television media makes the radio slowly shifted, but the radio still has a place in the hearts of its viewers. The auditive nature of the radio makes the audience able to do other activities at once. The digital age, radio enthusiasts are still among the X and Y generations. Millennials who enjoy radio are limited to entertainment listening to music. They prefer other media to access information. Streaming radio is not always enjoyed by all people. Generation X and Y still choose radio from their smartphones. This study aims to determine how the use of radio media in the digital age. This study uses a qualitative method using interviews with a number of sources as data collection techniques. The interviewees numbered 4 people from various backgrounds. The results of the study note that radio is still a favorite among a number of people including millennial generation. The use of radio for various reasons including: entertainment and information. Suggestion: radio managers should be able to take advantage of technological advancements by organizing internet-based radio media with more varied programs.

Keywords

• radio
• milineal
• digital
• media audio