Transformative Strategies in Higher Education: SWOT Analysis for Project-Based Learning Models

Abstract

This research aims to determine the appropriate strategy for implementing the Project Based Learning (PjBL) model in Mathematics courses at the Higher Education level. This research is qualitative with case study method. The samples in this research were lecturers and students of the Industrial Engineering Study Program at Mahendradatta University for the 2022/2023 academic year. The method for determining internal and external strategy factors is through interviews and observation. Meanwhile, the IFAS and EFAS scores were obtained from the results of the questionnaire. The SWOT matrix is ​​used to determine the appropriate strategy based on the IFAS and EFAS that have been obtained. The results of the analysis are then described descriptively. As for the results of this study, based on the results of IFAS and EFAS calculations, IFAS = 5.037 and EFAS = 4.407. Based on this value, the IFAS and EFAS intersection point is in quadrant II, so the strategy that suits these conditions is the S-T strategy, which means a diversification strategy. Based on the SWOT analysis matrix above, strategies that can be implemented to maximize the implementation of the PjBL model in mathematics subjects are making PjBL-based teaching guidelines and modules, select relevant and challenging projects, form effective learning teams, provide support and guidance, integrate with the curriculum, comprehensive performance-based evaluation, collaboration with industry or the community. The combination of IFAS, EFAS and SWOT analysis results provides a comprehensive understanding of the factors that influence the success of PjBL implementation.

Keywords

• higher education
• project based learning
• strategic factors
• swot analysis
• technology literacy