Eco-Innovation in the Corporate Sustainability Process and the Entrepreneurs' Vision: Implications and Opportunities for Sustainable Businesses in the Era of Climate Change

Abstract

The impacts of climate change extend across various facets of human existence, exerting widespread effects on all aspects of life. The corporate sector is increasingly recognizing the importance of sustainability and adopting renewable energy sources and eco-friendly practices. Eco-innovation is driving clean energy development and sustainable solutions and can be a win-win solution for both companies and the environment. This paper examines eco-innovation in the corporate sustainability process, emphasizing the advantages of sustainable businesses. It specifically analyzes the business landscape in Moldova, exploring the adoption of sustainable practices and entrepreneurs' perspectives on business sustainability in the face of climate change. The findings reveal that Moldovan companies require support and concrete actions. While there is awareness and understanding of sustainability concepts among entrepreneurs, many companies lack a solid sustainability/eco-innovation strategy. These results highlight the need for increased awareness and proactive measures within Moldova's business community to effectively address sustainability challenges.

Keywords

• eco-innovation
• corporate sustainability
• climate change
• sustainability strategy
• republic of moldova