The impact of SMS messages on young people’s participation in recycling campaigns

Abstract

Waste has become a real problem in developed countries; in Spain, municipal waste generated is higher than the European average. To encourage real change in citizens’ behaviour in order to achieve a more environmentally friendly society is essential for real sustainable development. The aim of this article is to investigate the effectiveness of workshops and text messages in promoting aluminum recycling among adolescents through quantitative and qualitative investigations, specifically focus groups and questionnaires to young people between 14 and 18 years old. The conclusions of this study provide elements of information that are of interest of those involved in the management of environmental information, and particularly in the designing of communication campaigns to promote recycling among young people more effectively.

Keywords

• mobile messages
• cell phone
• mobile communication
• teenagers
• environmental communication
• mobile application