Service Learning Methodology: Implementation experience from a marketing perspective

Abstract

In a dynamic and competitive world, it is essential to have competent professionals with a much more comprehensive training according to the environment in which they operate. Precisely a teaching-learning methodology that fulfils this purpose is that of Service Learning, whose essential purpose is to relate the student to the community directly. The main objective of this study is to the implementation of a Marketing course based on Service-Learning methodology for Business Administration and Public Accountant majors in a Chilean university, during the first half of 2016. In conclusion, the implementation of this methodology has some complexity that should be considered in the procedure. In addition, suggestions are given for future applications in other institutions, and professional careers that wish to incorporate this teaching-learning methodology.

Keywords

• service learning
• higher education
• marketing
• methodology
• teaching-learning