Marketing approach to education quality management at modern university

Abstract

The article presents the system model of education quality management at higher education institution. The model is based on the marketing approach.

Keywords

• маркетинговое управление качеством образования
• качество образования
• маркетинговый анализ
• потребители образовательных услуг
• конкурентоспособность вуза
• marketing-based management of education quality
• education quality
• marketing analysis
• consumers of educational services
• competitiveness of university