The effect of organizational entrepreneurial orientation & market learning capability on entrepreneurial export (The case of food industry )

Abstract

The existing knowledge concerning the determinants of exporting entrepreneurship is both scant and scattered. In order to cover this research gap, the aim of this research is to study the effect of two intangible resources (entrepreneurial orientation & learning capability) on entrepreneurial export. Because Strengthening the international entrepreneurial qualities in an organization by using these resources creates a sustainable and non-impartial competitive advantage for the organization. Based on what has been discussed above, a conceptual model is proposed tested among small and medium sized enterprise in food industry(Golestan, Nobare sabz, Kadbanoo company , Komaje saba, Dashte neshat, Mahrad, Iran chashnee, … ). The sample consists of senior managers and marketing experts in these firms. Also, sampling method is non-random sampling. Research method was used in this study is questionnaire . Eventually, 195 questionnaires were gathered and analyzed by equation modeling and Amos, Spss software. The result showed that entrepreneurial orientation have positive effect on entrepreneurial export. Furthermore, only risk taking is effective on entrepreneurial export among three dimensions of entrepreneurial orientation. Market learning capability have influence on entrepreneurial export. Also, it is a full mediation role in the model.

Keywords

• entrepreneurial orientation
• entrepreneurial export
• market learning capability
• small and medium sized enterprise
• food industry