Features of strategic management in the digital economy

Abstract

The article substantiates the relevance of strategic management of organizations in the digital economy, taking into account the specifics of the industry. The development of info communication technologies is currently one of the strategic directions for modernizing the economy not only in Russia, but also in all countries of the world in the context of digital transformation. In connection with the above, the ranking of countries by the Digitalization Index in 2020 has been studied, and the leading countries / markets of the world by the number of smartphone users in 2021 are presented. To improve the strategic management of organizations in the context of digitalization of economies, the key characteristics of internal and external strategic balance are shown, a model of strategic management of organizations - telecom operators is built.

Keywords

• strategy
• strategic management
• digitalization
• digital transformation