THE COMMUNICATION MANAGEMENT ON THE SECTOR OF ON-LINE COMMERCE. CASE STUDY IN THE FOOD INDUSTRY ON-LINE TRADE.

Abstract

Modern business philosophy builds the necessary framework of the manifestation, more and more powerful, of the instruments of image and identity related to organizations. It is about the implementation and development of their communication linker. Aiming to highlight the attributes of online communication, interrelated with the socioeconomic dynamics in which the organization operates, our research will be focused on capturing how the online trading performs, at present, proposing as a case study the food industry trade on-line.

Keywords

• online commerce
• online food trade
• online communication
• organizational identity
• communicational strategy