The Development of Health Tourism in Senegal’s Coastal Region

Abstract

In less developed countries (LDC), health tourism can be seen as a way of specializing in tourism. Covid19 makes even more imperative the need to promote health tourism and also to link it to a greater extent to wellness tourism, thus responding to the current market requirements. The main objective of this study is to assess whether the current tourism offer in Senegal (LDC) could allow health tourism to be implemented. An ad-hoc study has been performed in Senegal’s Coastal Region, where interviews directed at the socioeconomic agents and structured questionnaires have been developed, collecting information from the two populations: one sample of 21 private clinics and another of 31 hotels. The data obtained were analyzed following a descriptive analysis. The results indicate that it is possible the developing of wellness tourism, but not medical tourism. Even in the case of a labor intensive product, offering health tourism as a new tourist product requires more modern and sophisticated technological equipment.

Keywords

• health tourism
• medical tourism
• wellness tourism
• tourism product innovation
• tourism development