THE MARKETING HUMAN RESOURCES IN SMALL AND MEDIUM ENTERPRISES

Abstract

The paper presents a study on human resources in small and medium-sized enterprises inMaramures county, in the field of marketing. The study was made on a sample of 205SMEs from Maramures. With this study it is wanted to get an answer to the question “Arethe small and medium sized enterprises in Maramures county using qualified persons inmarketing? The research method used was the market investigation, made with the specifictool - questionnaire. After processing and analysis the results are: only 40,49% of the 205small and medium sized analised enterprises have a qualified staff in marketing. Thisexplains the weak results in sales field and the problems in reaching their objectives. Theconclusion is the necessity and the importance of working with qualified staff in marketing,not only in big companies, but also in small and medium-sized enterprises. The small andmedium enterprises must work with qualified persons in marketing, who know how canfind new markets, promote efficient products and analyse the profit of each product.

Keywords

• marketing department
• organization of marketing activities
• human resource in the field of marketing
• marketing objectives
• marketing program.