THE CORRELATION OF PRODUCTION COST WITH SELLING PRICE OF NATURAL SPECIALTY COFFEE AT PT. INDO CAFCO KABUPATEN ACEH TENGAH

Abstract

PT. Indo Cafco is of the company that run in agribusiness field, especially in producing coffee such as full washed, honey and natural. Specialty coffee is produced in the special area, special process, special men, and produce special physic and taste, commercial in special place and having being parced in special amount and the special market. The natural coffee that ready to be launched, the price is decided by the marketing that is influenced by the goal of company to earn the profit and external factor such as demanding and market competition. The objectives of this study is to know the how much the production cost is and the correlation between production cost and sell cost of Natural Coffee at PT. Indo Cafco, by using correlation analysis Product Moment. The findings of this study is the sum of the production cost in producing the rough material is 12.545,9 Kg become green bean 176,5 kg is about Rp.197.354.959,93,- with the average cost each kilogram is Rp.23.978.04,-. The average selling cost of natural specialty coffee at PT. Indo Cafco is Rp.139.524,-. Output Correlation shows the significant level at 0,000. Because of the level of significant coefficient between production cost and selling cost declare positive. The farmers are hoped sell the red cherry of coffee that is really ripe; therefore, the production of natural specialty coffee could have been improved. PT. Indo Cafco can increase the cost of natural specialty coffee with consideration of production cost came out. In addition, the researcher can re-study about the influencing factors of selling cost of natural specialty coffee at di PT. Indo Cafco or others company in district Aceh Tengah.

Keywords

• production cost
• selling cost
• natural specialty coffee