Images and Imagination. Dialogues between Art, Architecture, and Urban Space: Videomapping at Vinovo Castle

Abstract

In today’s society, where images –especially if in motion or emphasized by sounds and musics– play an important role in the communication and dissemination of more or less cultured topics, there is an increasing number of projects in the territory in which videomapping is used to liven up and promote cultural events, capable of triggering interest in realities and territories that are sometimes poorly valued. This is the case proposed here, regarding the recent project wanted by the Municipality of Vinovo, that organized two parallel cultural events of different levels and interests: an exhibition about the grotesques, to appreciate the value of those ones present in its castle, and the Festival delle Magie, an event capable of attracting the public with the charm of its spectacularity. And the Municipality itself has asked the Carillon Theater to link the two events together and make them even more attractive through the video mappings that are presented here, which have connected aspects and characters, material and immaterial, creating a show that has also put together the architectural and environmental reality with the imaginary world, structuring an engaging journey through the continuous transformation of the forms obtained from the on-site surveys and imaginative configurations, capable of immersing the spectators within a show that goes beyond the boundaries of reality.

Keywords

• videomapping
• architecture
• new media art