A Methodical Approach to the Management of the Innovative Potential of Enterprise

Abstract

The article presents a methodical approach to the management of the innovative potential of enterprise, this approach consists of principles and provisions, tasks, stages, methods and parameters for identification, analysis, assessment of sectoral, competitive, market conditions of activity of domestic enterprises, their problems, threats, and opportunities for development. The shortage of capital, technology, staffing for the development of domestic enterprises under martial law indicates the need to solve problems, develop and use new approaches, management tools, methodological provision for the formation and implementation of their innovative potential. Taking into account the results of the analysis of economic conditions, which are characterized by signs of circularity, combine various regularities and hybrid forms of scientific and technological development, the article determines regularities of innovative processes, features and signs of their growing digital transformation, the use of innovative tools of production, organization and management in terms of support and development of business. It is substantiated that the directions of formation of methodological provision in order to implement and support the innovation potential and innovation activity of enterprise are fully determined by the sequence and content of the processes of development and implementation of its innovation strategy. In general, the process of developing a strategy for innovative development of an enterprise is a certain set of tasks to determine the strategic priorities of innovative development, to develop an effective business model, organize and invoke the innovation activity, form an innovative strategic portfolio of enterprise.

Keywords

• innovation potential
• methodological provision
• principles
• management tools
• criteria
• parameters