The Informational Transparency of Credit Unions and Its Influence on Formation of the Depositary Behavior of Citizens

Abstract

The article is aimed at analyzing the level of informational transparency of credit unions’ activities in Ukraine, developing measures to increase its level and studying its influence on the process of formation of the deposit behavior of citizens. The essence of the category of «informational transparency» is substantiated, the latter is proposed to be considered as an adequate level of availability of reliable information about the main aspects of activity of an economic entity. After analyzing the essence of informational transparency and its role in improving the efficiency of financial institutions, It is concluded that their activities are transparent subject to implementation of the list of conditions that have been defined. The level of informational transparency of credit unions is also analyzed, using the methodology developed by the author. Taking attenion of the results of the research, measures to increase the openness of information on the functioning of the mentioned institutions have been developed, the implementation of which will increase the level of trust of households to the activities of these institutions.

Keywords

• informational transparency
• credit union
• information transparency of credit union
• financial institution
• financial intermediary
• market of financial services