Communication Design as a Relational Mediation Approach for Territorial Networks

Abstract

With regard to the idea of contemporary society as a system of relational networks, Communication Design for the Territory assumes a pivotal role as a facilitator for the exploration of territorial networks. The research takes on the perspective of “Apomediation”, as it attempts to answer the question of how to design communication guidelines that improve accessibility and integration of the existing offer of services for health and well-being in urban spaces. Starting from the study of the social and health networks of Piacenza, the text defines the pivotal role of design with respect to the opportunity of guiding the citizen towards knowledge and participation in the services offered by territorial and digital networks. The goal is to give back to the community aggregated and inclusive information in the area, with the fundamental aim of enriching personal health culture in the daily practice of diverse lifestyles, while preserving the state of health in the event of an emergency.