Strategic approach to digital transformation of business

Abstract

Paper analyses strategic approach to a very important phenomena of contemporary business environment that is defined as digital transformation of business. Increased influence of digital technologies both on business processes and business environment reaches the tipping point where business can not be perceived only in traditional frameworks and where a need arises to manage business processes having in mind dominant influence of digital technologies, digital content and digital communications on business. Strategic approach perceived as a management direction under conditions of dominant influence of digital technologies on business environment provides for excellent results in practice around the world, especially with companies that do business in global market. Paper also presents examples of practice that illustrate ubiquitousness and influence that digital technologies have in contemporary companies as well as importance of strategic approach to digital transformation of business for success of companies.

Keywords

• strategic approach
• management
• digital transformation of business
• digital technologies
• economic models