TERRITORY MARKETING AS ELEMENT OF GOVERNMENTAL PLANNING

Abstract

The item opens up the issue of territory marketing as part and parcel of governmental planning, and strategies for governing territorial units.

Keywords

• маркетинг территории
• государственное планирование
• управление территориями
• стратегия управления
• программа
• план
• territory marketing
• governmental planning
• governing territories
• management strategy
• programmme
• plan